Koffee unlocks new melody “The Harder They Fall”


Jamaican awarding winning artist Koffee resurfaces her latest official music video for her song, ‘The Harder They Fall’ from a Netflix released movie with the same name.

Directed by child. (Doja Cat’s “Woman,” Janelle Monae’s “Turntables”), the video is set against the backdrop of a deserted Western town inspired by the film, and opens with a scene of a horseback gang overtaking the town, layered under flickering close ups of characters: Cherokee Bill, Trudy Smith, and Rufus Buck.

The Spanish Town native’s familiar tone dominates the essence of each capture, while she’s styled in 2021 Bottega Veneta (a turquoise feathered, turtle–necked bodysuit).